Hey - you, mom. You weren’t meant to stay stuck in a full-time job you’ve outgrown.
Blair helps you build a real business - starting alongside your 9 to 5 - so you can eventually replace your job with income on your own terms.
For working moms who want ownership and income, not a more flexible employer.
The story
Let me guess.
You're scrolling Instagram at 9pm, after the kids are finally asleep, looking at people who "quit their 9-5 to build their dream life." And you think: I could do that. You've got the skills, you're smart, you've been successful in your career for over a decade. But you're also completely exhausted from working 50-60 hour weeks, missing bedtimes, and being on your laptop during what's supposed to be "family time." You dream about just BEING with your kids without your brain still being at work.
And it kind of feels like you have to choose:
Option A: Keep grinding at your job, make good money, miss your kids' lives
Option B: Quit your job, be present for your kids, lose your income and identity
Both options suck.
You don't want to choose between career and kids - you want BOTH. The income, the flexibility, the chance to use your brain, and the ability to be at school pickup.
But - you already know there's a third option: build your own business, work 15-30 hours/week on your terms, make $150K-$300K/year, never miss another school event.
You've thought about it. Maybe for months. Maybe for years.
So...why haven't you done it yet?
Because you're stuck in analysis paralysis. There are too many options, you don't know which one is right for YOU, and you're terrified of picking the wrong one and wasting precious time. So you just keep researching. And researching. And researching.
Meanwhile, the kids are getting older, you're getting older, and you're still at the same job that drains you - not owning your own time, not designing and living your own dream life.
I, too, was stuck like this for over 3 years.
I'm Kristin - mom of 3 under 5, wife of a medical resident with crazy hours, and product-turned-strategy leader who’s spent 15+ years at startups, in VC, and at a Fortune 100 company.
For YEARS I wanted to start my own thing. I’m from the startup world, so I’d been envious of the success stories for quite some time now. I’ve been listening to the “My First Million” business podcast for over 6 years and gathering tons of ideas for companies I could start. I researched everything - consulting, courses, building software, dropshipping, data scrapers, lead generation, franchises, etc etc etc.
You know what I actually built? NOTHING. Because I had maybe 10 hours a week, I couldn't afford to waste time on the wrong thing, and I was paralyzed by all the options. I played them all out in my head and they were all either too hard to get started or all failed in the future for some reason or another. So weeks turned into months, and months turned into years.
Here's what I finally figured out: I didn't need to know EVERY option. I just needed someone to tell me: "Based on YOUR skills, YOUR time, YOUR goals, HERE'S what you should do. And here's exactly how to get started." One clear path, not 47 options.
That's why I built this. It's the thing I wish existed when I was spinning my wheels for the last 5+ years.
This is for you if
✅ You're a high-achieving woman with young kids who:
Has 10-15 years experience (marketing, product, operations, finance, consulting, whatever)
Earns $150K–$400K and wants a business that can realistically replace that income
Is burnt out from 50-60 hour weeks and doesn't want to do this for another 20 years
Wants to be PRESENT for your kids
Is ready to build your own thing and stop climbing someone else’s ladder
❌ This is NOT for you if:
You’re looking for a part-time corporate job, flexible employer, or remote W-2 role
You're looking for passive income with no work
You're happy with your current work situation
Here’s what you get
Business path assessment
A guided assessment that helps match you to business paths aligned with your skills, goals, and season of life.Personalized starting plan
Your top recommendation + secondary options, with clear guidance on pricing, what to offer, how to identify who it's for, and first steps.Templates & scripts
Simple plug-and-play resources to help you talk about your idea, validate interest, and get early traction - whether your path is product-based, service-based, content-driven, or something totally different.Community access
A supportive circle of working moms building alongside you.Early access to the full system (as it rolls out)
You'll get first access to the deeper playbooks, tools, and future software components being built to make starting even easier.Optional: Personalized coaching support
If you want deeper 1:1 help, you'll be able to connect with vetted career + business coaches.
How it works
Step 1: Complete the business path assessment
Answer a series of thoughtful questions about your background, strengths, goals, and real-life constraints.This is not about surface-level preferences. It’s designed to understand what you can realistically build alongside your 9-5.
Step 2: Get your personalized starting plan
You’ll get a concise plan based on your real background, real strengths, and real constraints - not generic advice.
Your plan includes:
your best-fit business path to build toward meaningful income
two additional high-fit options
why each one actually works for your background
what to offer
simple pricing guidance
a framework to identify your ideal customer
your first steps for the next 30 days
Plus:
Early members may receive deeper, more hands-on guidance as Blair evolves. Founding access is limited and offered selectively.
Step 3: Follow your personalized 30-day launch roadmap
You’ll get a simple, mom-friendly roadmap that helps you move from “idea” to “first steps” in a way that fits your life. This will help you:
clarify your offer
validate interest
make early connections
get tiny wins
build confidence
avoid the rabbit holes that waste time
This is what will help you get unstuck - not “learning” but actually doing.
Step 4: Build inside a group of ambitious moms
Meet women who get it - who want more and don't apologize for ambition. You’ll share wins, ask questions, feel accountability, and not feel like you’re building alone.
Step 5: Keep building as the system evolves
Founding members get first access to new playbooks, tools, templates, and updates as the full system evolves in 2026.
Why this works
1. It's personalized to YOU
Not generic "top 10 side hustles" advice that doesn't account for your actual skills, time, or goals.
2. It eliminates decision paralysis
I tell you what to do. You don't have to figure it out and keep spinning your wheels.
3. It's a path to FREEDOM, not just extra money
This isn't about working two jobs forever. It's about building ONE business that eventually replaces your income so you can quit on YOUR terms.
4. You have support
Community + coaching means you're not doing this alone.
Who am I?
I’m Kristin Kent. I’ve spent the last 15 years building and scaling products in tech, from early-stage startups to big, complex orgs. Today I’m a Director of Strategy & Ops at HP’s software org. Before that, I was a Principal at Expa, advising pre-seed and seed founders on product, fundraising, and go-to-market. I’ve built at places like Calm, Modsy, and Rocket Fuel, shipping products that reached real users and drove real revenue.
But that’s not why Blair exists.
Blair exists because I was stuck (even though from the outside, everything looked fine).
I had a solid full-time job, kids who needed me, and a life that checked all the right boxes. And still, there was this persistent feeling that I wanted more ownership, more control, and something I was building for myself rather than just contributing to someone else’s roadmap.
For years, I researched everything I could think of. Consulting. Courses. Software. Lead gen. I read threads late at night, saved docs I never reopened, followed a lot of very smart people, and somehow still never launched anything. I didn’t have unlimited time or energy, and I definitely didn’t have the margin for a big mistake. I had maybe ten usable hours a week and a constant fear of picking the wrong thing and wasting them, which kept me stuck in research mode far longer than I want to admit.
The problem wasn’t motivation or capability. It was that nothing I found was designed around my actual life. Most advice felt generic, abstract, and strangely disconnected from the real constraints people like me were operating under.
What I wanted was someone to look at me, at my background, my (limited) time, my risk tolerance, and my goals, and then say, plainly and confidently: start here. Do this. Ignore the rest.
So I built that.
I talked to women who had actually done it, not in theory but in practice. Consultants who went from zero to consistent income. Fractional execs who replaced their corporate salaries. Founders who built six-figure businesses while working full-time with young kids. I asked what worked, what didn’t, and what they would do differently if they were starting over today. Then I turned those patterns into the recommendation engine and playbooks that live inside Blair.
This space exists because smart, capable women don’t need more ideas or more noise. They need clarity, direction, and a starting point that fits the life they already have. That’s what Blair is built to provide.
FAQ
"I don't have time for this."
The playbook is designed for 10-15 hours/week. That's like... two nap times and two evenings after kids are asleep.If you have time to scroll Instagram, you have time for this.
"I don't know what I'm good at."
That's what the assessment is for. I'll help you figure it out.You're probably better at more things than you think. You just need someone to point them out and show you how they translate to income.
"What if I pick the wrong side hustle?"
I give you 3 options. If the first one doesn't work after 60-90 days, try the second one.Also, you have the community and coaching calls. If something's not working, we'll troubleshoot together. You're not doing this alone.
"I'm not an 'entrepreneur' type. What if I fail?"
Before doing this, I didn't think I was either. I'm just a person who wants to make more money and have more flexibility. If that's what you want, that's all that matters here. And if it doesn't work? You cancel your subscription. But what if you DON'T try? Where will you be in 2 years?
"This sounds like a lot of work on top of my already full-time job."
It is work. I'm not going to lie. But let's face it, you're already used to working hard. So let's work hard for a little longer and get you the freedom you deserve.
"What if my side hustle idea doesn't work?"
That's perfectly ok and why the assessment gives you 3 options. If one doesn't work, pivot to another. Plus you have the community - other moms who are figuring this out too. You'll learn from each other.
The goal isn't perfection. The goal is to START. Because I can guarantee you, you getting the courage to start will get you a lot further than your nightly Instagram scrolls.
Look -
You've been thinking about this for a while.
Maybe months. Maybe years.
You keep telling yourself "I'll start next month" or "I just need to do a little more research."
But you're not going to start next month.
You're going to keep researching. Keep procrastinating. Keep telling yourself you'll do it eventually.
And then 2 years from now you'll be in the exact same place, still wishing you had started.
Or.
...just hear me out.
You could join the waitlist right now.
Get your personalized plan in February.
Launch your side hustle in 30 days.
And by this time next year, you could be making $10K-$15K/month doing something you actually control.
18 months from now? You could quit your job.
And 2 years from now? You could be working 25 hours/week, making great money, and never missing another school event.
Your call.
Launching February 2026.
—
P.S. Your kids are only little once. The 0-10 years are the magical years. They WANT you around. They think you're cool. They need you.
After 10? They pull away. They have their own lives. They don't want to hang out with you as much.
If you spend the next 5 years grinding at your job, you'll miss it.
But if you spend the next 12-18 months building your escape plan? You'll OWN the next 10 years.
Don't wait.